SalesKey® was the first validated sales competency assessment available on the Internet. It was the first multi-application platform, developing five different questionnaires and norms for different types of selling and experience levels (direct sales, telephone sales, strategic sales, consumer sales, sales manager profile).

SalesKey® is the most comprehensive sales test available today for anyone who needs to recruit sales professionals or coach salespeople. Continually updated, SalesKey® reflects the latest trends in Gen X and Gen Y workplace values.


First developed in 1996 by Barnett Consulting Group, SalesKey® is a cutting edge sales behavior assessment in the positive psychology movement. Unlike some profiles that assess primarily what's wrong with salespeople by measuring problems and symptoms, SalesKey® measures strengths and capacities, focusing on what salespeople and candidates can do and how they may improve by focusing on strengths and minimzing weaknesses.

 

Online training allows you to earn SalesKey® certification on your own schedule and at your own pace. Click here for information about enrolling.


SalesKey® for Direct Sales

Use SalesKey® for Direct Sales for outside salespeople who visit prospects and clients at their place of business and are not expected to make sales to their friends and family members. Use the Consumer version for sales that do expect salespeople to prospect their friends and family (such as insurance, car sales, etc).

SalesKey® Direct measures the five behavioral foundations of a sales career, one's selling style, manageability issues, behaviors in six types of contacts, and test-taking filters (exaggeration, inconsistency, indecision, face validity).

Purchase Direct Sales Profile

 

SalesKey® for Telephone Sales

Use the Telephone Sales version for inside salespeople who sell only on the phone and do not interact with prospects or customers face-to-face.

SalesKey® for Telephone Sales focuses especially on the behaviors that impact using the phone effectively. It also detects and measures the five behavioral foundations of a sales career, one's selling style, and test-taking filters (face validity, exaggeration, inconsistency, indecision).

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SalesKey® for Strategic Sales

Use the Strategic Sales version for sales positions defined by the following:

  • Long sales cycle (may take a year or more to close a sale)
  • Big ticket (sales of six figures and up)
  • Limited prospects (most if not all potential customers are identified)
  • Multiple decision makers.

SalesKey® for Strategic Sales measures the five behavioral foundations of a sales career, one's selling style, manageability issues, and test-taking filters (face validity, exaggeration, inconsistency, indecision). In place of contact approaches, SalesKey® Strategic detects and measures high-level consultative partnering behaviors.

Purchase Strategic Sales Profile

 

SalesKey® for Sales Managers

Will your sales manager recruit actively and what kind of salespeople will he or she be likely to bring on board? Easily, the most important hire for any sales team, the SalesKey® for Sales Managers looks at both strategic and tactical behaviors that impact administration, selection, managerial style, integrity issues, andtest-taking filters (exaggeration, inconsistency, indecision, face validity).

Purchase Sales Manager Profile